'... I'm not sure Jetta's target demo can be convinced to care about safety. But I'm thoroughly convinced that these ads will haunt their dreams and keep the Volkswagen brand at the front of their thoughts. That's half the battle....'
-- "Wham! Bam! Buy a VW, Ma'am! The violent new Jetta ads", by Seth Stevenson, Slate.com (posted Monday 8 May 2006).
How about this one?